groundtruth.com

GroundTruth is an advertising platform that helps brands achieve real business results, especially more in-store visits and online conversions. It uses real-world audience data to find key groups, and reaches people across screens (mobile, desktop, TV/CTV, audio, and out-of-home). It measures performance like in-store visits, return on ad spend, and lift. The platform supports multiple channels and services (self-serve, full service, partnerships, private marketplace). Its Blueprints technology maps the real world to a virtual environment to optimize campaigns.