The site belongs to Baar Advies, an independent financial advisory firm in the Netherlands. It offers mortgages, insurance, and mediation services for individuals and businesses. It highlights over 20 years of experience and provides impartial advice to help clients understand long-term financial consequences. The site invites visitors to update their information to see if costs can be improved, promises data privacy, and offers quick auto insurance outside office hours. Offices are in Bussum and Almere. It also features client reviews.

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